I’ve always had a big interest in design. When something is well designed, it’s half of the work done. People just get it.

Let me explain. Sometimes design is about making something that’s never been seen before. It’s like Steve Jobs said — you can’t ask people what they want, you need to design it and show it to them. The result can sometimes be a quantum leap, an epiphany that comes to life as an object or experience nobody in their right mind could have imagined before. Great designers can stretch us towards the limits of our comfort, and then create a new comfortable place where we didn’t expect to find one. Often, however, design breakthroughs are achieved in a less revolutionary sort of way. Great design can be about refining, or “perfecting.”

Source: Design is both the insanely radical and the passionately incremental