I was asked last week, in a Fashion and Tech meetup, why I was there. My answer? “To see things outside of my domain”. I truly didn’t have a reason, except to see whether I would be able to come up with new ideas.
Today I found this article to back my intuition up..
So if you want to generate more innovative ideas, then you should purposely expose your mind to radically different facts and unusual, often conflicting concepts. Creative ideas are high in “information entropy,” because they are not predictable. They don’t conform to the context of your current thinking.